Too sticky. Too gross. Sports fuel was built for someone else and we're deadly serious about making running fun again. Come along for the ride. 🎢
We're building it in public. Every person on our waitlist is part of making it happen, you'll see the process, the mess, the wins. and you'll get first access when it's ready. This isn't a brand that appeared fully formed. This is the beginning and you're here for it.
Drop your email &Â be first in line see the process, get founding member access when batch 001 is ready.
Remember the joy of sweets? We kept the fun, and optimised forsports nutrition. STRYDE is the fast energy you actually want to eat.It’s sports nutrition, finally grown up.
Gut friendly for female digestion.
Clean energy with no huge spikes.
Real flavour that tastes like a runner’s high.
90% of sports science research focus on men. Women burn more fat and less carbs at the same effort. Estrogen & progesterone shift how you use fuel. This what Ellie found out when we went down a rabbit hole on researching why we felt so awful after taking gels.
We figured this out the hard way. After one too many sticky, messy, stomach-churning gels, we started raiding the Percy Pigs instead. It worked, kind of. But showing up to a race with a bag of penny sweets felt a little ridiculous.
So we're building something better.
Gels had a good run.
